By Rebecca Pou, Project Archivist
“Wear glasses if the doctor advises you to do so.” “Don’t rub your eyes with dirty hands.” “If you suspect eye trouble, see an oculist at once.” This sound advice comes from a 1917 trifold leaflet aimed at school children and published by the Illinois Society for the Prevention of Blindness (ISPB), which was founded in 1916.
While the pamphlet contains helpful recommendations on eye health, the illustrations and design are particularly charming. Eyes peer out from the sign on the front cover, but we discover that those eyes belong to a boy in spectacles on the page beneath and the sign has cut outs. The eye holes must have been irresistible to children and are surrounded by guidelines for healthy eyes.
The pamphlet stresses that proper eye care beginning in childhood confers life-long benefits, especially in a cartoon comparing two couples from an eye screening in childhood through old age. The pair that cares for their eyes flourishes in life, excelling in academics, extracurricular activities, and, in the case of the man, his profession. The other couple is plagued with nervousness and headaches, and both have trouble with work. While the pamphlet is aimed at children, the lesson is for parents as well. In her old age, the content woman is grateful to her mother for getting her the eye care she needed, while the unfortunate pair’s parents had dismissed the eye examiners’ recommendations.
And for anyone who might need further convincing, the Society contrasts good sight and bad sight in black and white.
In his landmark book, The Evolution and Significance of the Modern Public Health Campaign, published in 1923, C-E. A. Winslow asserts that education and changed behavior are central to modern public health efforts. He says, “the fight must be won, not by the construction of public works, but by the conduct of the individual life.” In this pamphlet, the ISPB is clearly appealing to individuals, encouraging them to choose good care over neglect, preventing the difficulties in life caused by blindness and eye disease.
Almost a century after the publication of “Good eyes are your protection,” the ISPB still exists and maintains a website. While their efforts seem more expansive, consisting of education, research and programs, the organization remains “dedicated to the care, protection, and preservation of sight.”